A considered approach to selling your business.
For owners considering a sale, retirement, succession or the sale of a non-core division, Seen offers a private and structured process. An initial conversation creates no obligation on either side.
Seven stages
- Initial conversation. An introductory discussion. No documents or commitments are required.
- Indicative range. A written indicative valuation range, with the basis for it, before we request detailed information.
- Confidentiality. A signed confidentiality undertaking before any financial information is shared.
- Due diligence. A review of financial, legal and operational records, scheduled around the business and conducted discreetly.
- Offer. A formal written offer based on the diligence findings, with the valuation set out in full.
- Completion. Legal completion through counsel and regulated banking channels, with payment terms agreed in advance.
- Transition. An agreed handover plan. The team and the business name continue.
What owners can expect
- Employees. Continuity of the team is part of the investment case.
- Brand. The name and reputation of the business are retained.
- Confidentiality. Discussions remain private unless the owner agrees otherwise.
- Timetable. A timetable agreed at the outset. Either party may withdraw before signing.
- Price. A valuation based on the financial record.
Our promises
- We work to the owner’s timetable. No artificial deadlines.
- We speak to employees, customers or the market only with the owner’s consent.
- Agreed terms stay agreed, unless the diligence findings require a change.
What we look for
Established, profitable and cash-generative Saudi businesses with a sustained trading record, an established customer base, the required licenses and a stable team. Most of our acquisitions fall between SAR 1 million and SAR 10 million in purchase price. Larger transactions are considered case by case, and smaller businesses are welcome to contact us.
Situations
Owner sales, founder succession and non-core divisions of larger groups. Majority or full ownership.
Sectors
Generalist. We invest across sectors, with a preference for asset-light, cash-generative businesses.
Outside our criteria
Pre-revenue ventures, turnarounds, real-estate-heavy or capital-intensive businesses, and businesses whose value depends on the owner personally.
Representing an owner
Advisors acting for an owner are welcome to contact us. We respond within two working days and can agree confidentiality terms promptly.